Lifetime DealGet FluentPlayer Pro for life.One payment, lifetime updates — plans from 1 to 50 sites.View the deal
About Us

Your Partner in Growing Businesses

From late-night code to global impact, we're building tools that power the next generation of entrepreneurs, right from WordPress.

The WPManageNinja team

Our Growth in Numbers

A decade of building, a million businesses served, and a team that keeps showing up.

+13+WordPress plugins
+120+Team members
+10+Years of industry experience
M+1.6M+Businesses served
+60+WordPress core contributors

It Wasn't Some Grand Plan, Just a Small Team of WordPress Fans

We got tired of waiting for someone else to build the tools we needed. So we rolled up our sleeves, brewed enough coffee to fuel a rocket, and started solving real problems.

The work wasn't always pretty, and the hours weren't kind. But the results spoke for themselves. From the first few users to more than a million businesses worldwide, we've always believed in building things that matter, and doing it together.

The WPManageNinja founding team
EST.2016 From a small start to empowering 1.6M+ businesses worldwide.

People, Philosophy, and Mission

Three things shape every line of code we ship and every product that follows.

The WPManageNinja team together
The team

The People behind WPManageNinja

FluentPlayer is developed by WPManageNinja, the team behind some of WordPress's most trusted plugins, used by 1M+ businesses worldwide. With 10+ years of experience, we've built some of the most powerful plugins available.

We're the kind of team that loses sleep to solve real problems. A mix of engineers, creatives, dreamers, and doers, powered by coffee, community feedback, and a love for building tools that actually help people.

The WPManageNinja team at WordCamp
How we build

Our Philosophy

We believe good plugins should quietly do their job, and do it really well. That's why we think from our users' perspective, we focus on real pain points. No bloated features. No overcomplications. Just lean, efficient, future-ready plugins that help businesses move faster.

Every time your business gets a lead, grows a little, or just runs smoother, we celebrate. Because your win feels like ours. That's the WPManageNinja way.

A WPManageNinja speaker presenting on stage
Why we ship

Our Mission

FluentPlayer is built around a simple idea: video playback in WordPress should be smart, reliable, and provide a high-quality viewing experience.

We believe video embeds should behave consistently, support structured viewing, and offer advanced capabilities without unnecessary complexity. FluentPlayer isn't just built to play media, it's built to guide viewers, organize content, and create a more enjoyable watching experience.

The people behind FluentPlayer
FluentPlayer in action

Because Video in WordPress Should Feel Effortless

Embedding video in WordPress often feels more delicate than it should be. Videos may work on one page but behave differently on another. Layout changes affect sizing, playback, or controls. Over time, managing video becomes something you monitor instead of something you rely on.

We built FluentPlayer to address that at the foundation. The goal was to create a player that behaves consistently across layouts, provides a smooth viewing experience, and integrates naturally into WordPress.

  • Consistent behavior across every layout and theme.
  • Smooth, high-quality viewing without the usual friction.
  • Integrates naturally with the WordPress you already run.

Products That Paved the Way

More than a decade of shipping tools for WordPress, each one trusted by businesses that rely on them every day.

Fluent FormsFluentCRMNinja TablesFluentCommunityFluentCartFluentBookingFluentSMTPFluentBoardsPaymatticAzonPressFluent SupportWP Social NinjaFluentAffiliate

FluentPlayer: the next-generation video player

Go beyond basic playback. Add interactivity, capture leads, and understand your audience.

Buy Now